Dec 16, 2014

Rihanna Inks New Puma Sneaker Deal

Adding another accolade to her list of accomplishments, Rihanna has inked a deal with shoe giant Puma to re-design custom classic puma styles for women.

On Instagram the bad gal' teased a pair of all white with black sole creepers while heading to a business meeting in Germany. [See sneaker inside]

"Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition—all these things make her a perfect ambassador for our brand.” - Bjorn Gulden, Puma's chef executive.